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The people counting system will allow you to see the number of visitors coming to your shops, café or customer service centres at different times. You will be able to track your hourly, daily, weekly and monthly traffic and even the total attendance over the year.
By combining attendance statistics with financial data, you will know how many customers have visited your shop, café or customer service centre, how much money you earned, and even the visitor/receipt amount and visitor/quantity of goods on receipt ratios.
This makes it possible to determine how much money one visitor brings to you on average, and you will be able to track the impact of various marketing and administrative decisions on that amount.