What are proximity marketing solutions and how are they implemented with an iBeacon app? Proximity marketing – also Bluetooth marketing – means the provision of content for mobile devices, i.e. smartphones or in rare cases tablets, depending on the location of the user. A user comes into the reach of an iBeacon with his smartphone and receives certain content. The advantage of this marketing method is that the content is adapted to the location of the user. Example: In the shoe department of a department store the user gets extended offers about sneakers. Proximity ensures with sufficient probability that the user is interested in the topic “shoes” at this momen.
Retail Store can offer a proximity marketing benefit to their customers by putting together a package of coupons or offer a discount and invite them for a sale.
Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps send trivia questions or other games to help them pass the time while they wait for their table to be ready.
Deliver fun, interactive and unique experiences to visitors using beacons and proximity marketing. Collect contextual intelligence, such as busiest hours and favourite rides to optimize services and resources.
Web administration Dashboard
Allows administrators to add new customers and manage them.
Helps setup and manage beacons.
Assign beacons to customers.
Create and manage custom landing page with text, audio and video format.
Create a customize offer for end users who installed the application.
Update message and URL of their beacons
Create and manage a multiple campaigns for each beacons.
Login with their credentials.
Business Owner can update message and URL of their beacons from apps.
Assign custom landing page to beacons.
Assign campaigns to beacons.
End user get the custom offer notification when he/she comes in proximity of the beacons
Relays targeted messages using BLE technology.
Allows easy installation with stick-on feature.
Consumes very little energy and runs on single coin cell battery