WHAT IS PROXIMITY MARKETING?

What are proximity marketing solutions and how are they implemented with an iBeacon app? Proximity marketing – also Bluetooth marketing – means the provision of content for mobile devices, i.e. smartphones or in rare cases tablets, depending on the location of the user. A user comes into the reach of an iBeacon with his smartphone and receives certain content. The advantage of this marketing method is that the content is adapted to the location of the user. Example: In the shoe department of a department store the user gets extended offers about sneakers. Proximity ensures with sufficient probability that the user is interested in the topic “shoes” at this momen.